Automate Your Marketing for Greater Success

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Automate Your Marketing for Greater Success

Posted by Tina Brandts on Tue, Jan 12, 2010

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Build Customer Relationships Let's face it, given today's economy, it's a buyers market - and us buyers know it. As a frequent buyer myself, I admit that I have gotten more selective about what I buy and who I buy from. I also unabashedly admit to having increased expectations about the products and services I am purchasing. To capture my loyalty, you must do more than send out the occasional, random sale offer, or on the opposite end, overload my mailbox with daily sales offers that don't really pertain to my buying needs or patterns. You must deliver consistent, long-term meaningful messages or offers that show you understand and value me (or my business, for all you BTB companies).

You NEED to implement a comprehensive, automated marketing system to achieve maximum marketing success. You NEED to follow one of my favorite business mottos in 2010 to succeed - Go BIG or Go Home! With automated marketing, you can:

B... Build professional, long-term, targeted marketing campaigns designed to...
I... Increase brand awareness; Increase consistent client and prospect follow-ups;
Increase customer relationships and loyalties; Increase savings of time
and money; all so you can...
G... Grow your business!

Don't let your competitors beat you to it. Start automating your marketing initiatives. Go BIG - don't Go Home!

Feel free to attend our upcoming public webinar, Maximize Your Marketing with ACT!, during which we will demonstrate how to easily create and send automated marketing campaigns.

Tags: building customer relationships, automated marketing

Comments

I was at the webinar; I am an ACC and DMCC. I have questions tho: say you make a prospect nurturing campaign. You’re gonna have the same stages for all the prospects you put in the campaign. So they are all gonna see the same e-mails, etc. Eventually, and pretty quickly, those e-mails will be irrelevant, or at least dated, you either gotta make a new campaign or change the old one (at least the e-mails).
1. How often do you send them an e-mail (stage) and how long should it go on?
2. At some point the campaign is gonna end; then what?
3. Do it again?
4. Put them on another campaign?
5. How do you know they've been on a campaign long enough? Which bring us back to, then what?
6. When do you cut them loose? Probably never, but campaigns are not indefinite. I’m thinking you take them out of the campaign and just blast them every month or two.
This is a lot, but the discussion would be worth it. Thanks.

Posted @ Thursday, March 18, 2010 11:25 AM by Kevin Varnon

Hi Kevin - You have some great questions. The relevancy of the emails would depend on the message in each email. If you offered special pricing, or highlighted a product that is updated often, then yes the email would become irrelevant pretty quickly. If the email discussed the company and their vision, or highlighted standard, non-changing products, the email might very well be relevant for a long time. So it really depends on the nature of the email message.

Likewise, who receives the email and how often depends on the goals of the campaign and the targeted recipients. We recommend that all valid, opt-in contacts be kept on a campaign. So the last stage in any campaign should be to transfer the contacts to another one, which may just be a campaign that blasts them every month or two.

Drip marketing campaigns are like snowflakes - no two are alike. The campaigns I design with our clients will always be different because they are planned and implemented with each company's goals and contacts in mind.

I hate hearing "It depends" when I ask a question, but truly in this case.... it just depends.

Posted @ Thursday, March 18, 2010 2:27 PM by Tina Brandts

OK, let's see if we can help with some of the "it depends" if for no other reason than to move the discussion/example along.
Let’s say:
1. I’m a software developer
2. the target is someone I just met at a network function who could use my services
3. the target, for reasons unknown, isn’t ready to buy at this point
4. I just want to keep my name in front of the target so if s/he decides to buy, my name is front-of-mind.
How would this affect the previous questions?

Posted @ Thursday, March 18, 2010 2:42 PM by Kevin Varnon

I apologize for the delay in responding Kevin. I recently returned from a peaceful, no-work vacation. As a fellow DMCC, you must be aware that there are multiple ways a lead nurturing campaign such as this could be constructed - more ways than I have time to communicate via blog. I'd be happy to discuss several options with you over the phone if you are interested in continuing the conversation. I can be reached at (847) 520-0860. I look forward to consulting with you.

Posted @ Tuesday, April 06, 2010 10:54 AM by Tina Brandts

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Automate Your Marketing for Greater Success

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